About this weblog

What you need to know: This weblog captures key data points about the global telecoms industry. I use it as an electronic notebook to support my work for Pringle Media.

Wednesday, May 5, 2010

Media and Analyst Briefings

Choosing whether to brief journalists and analysts one-to-one, in small groups or via a press conference can be a tough call. Much depends on the complexity of your messages and the skills, time and energy of your primary spokespeople.

In my 14 years as a journalist, I have been on the receiving end of just about every format, from the turgid to the invigorating. Since then, I have run everything from major press conferences involving the CEOs of the world's largest mobile phone companies to one-to-one briefings with highly-specialised experts. I can advise on the best approach and design each specific briefing to ensure it has as much impact as possible.

For more information, please email: pringled@btinternet.com

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