Choosing whether to brief journalists and analysts one-to-one, in small groups or via a press conference can be a tough call. Much depends on the complexity of your messages and the skills, time and energy of your primary spokespeople.
In my 14 years as a journalist, I have been on the receiving end of just about every format, from the turgid to the invigorating. Since then, I have run everything from major press conferences involving the CEOs of the world's largest mobile phone companies to one-to-one briefings with highly-specialised experts. I can advise on the best approach and design each specific briefing to ensure it has as much impact as possible.
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