Google reported a 15% year-on-year increase in revenues in the fourth quarter of 2014 to 18.1 billion US dollars. Stripping out the impact of currency movements, Google said its revenues would have increased 19%, driven by strong growth in advertising revenues from its own web sites.
Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of its "network members", decreased approximately 3% over the fourth quarter of 2013 and decreased approximately 3% over the third quarter of 2014. source: Google presentation
For more on Google, check out my report for Telco2.0: Google's Big, Big Data Battle
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