Since its launch in September 2023, EssilorLuxottica has sold more than two million units of the Ray-Ban Meta smart glasses. "The rate of activation and the time of utilisation have been constantly increasing since the first launch, showing that this product is becoming part of our daily life," the Group's CEO Francesco Milleri told investors. "The category of wearable is at an early stage, but we have great confidence in its potential and we are planning for the long term with Meta. We are thinking about new releases with new features and new brands, all supported by AI, key applications in smart glasses and wearable. We expect important progress soon as the most advanced multi-modal AI, which is currently available in the U.S., Canada and Australia, will expand across other markets worldwide."
EssilorLuxottica said it views the Ray-Ban Meta smart glasses as a shared platform, "ready to embark on third-party brands and new functions also in the form of subscription services. In the light of such evolution and in line with our ambitious plan, we are currently expanding our production capacity for Ray-Ban Meta, set to reach 10 million annual units by the end of next year." Source: EssilorLuxottica
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