Telefónica said it expects its digital unit to "drive annual revenues of approximately 5 billion euros for Telefónica by 2015, with an annual revenue growth rate of 20%," by targeting a range of markets, including mobile commerce & advertising, machine-to-machine, eHealth, video & content, digital security and cloud computing.
Telefónica also announced that it has secured global framework agreements with Facebook, Google, Microsoft and Research In Motion to enable their customers to charge content purchases to their mobile phone bill. Telefónica said it has started to roll out the "Direct to Bill" service in Europe: In Germany, 400,000 customers per month are now making payments for a variety of products and services across different platforms, it added. Telefónica said it plans to have the service live in 14 markets globally by year end. source: Telefónica statement.