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What you need to know: This weblog captures key data points about the global telecoms industry. I use it as an electronic notebook to support my work for Pringle Media.

Friday, May 3, 2024

Apple Heralds Enterprise Demand for Vision Pro

With iPhone sales in decline, Apple tried to talk up the prospects of its spatial computing hardware - the Vision Pro. CEO Tim Cook said that "more than half of the Fortune 100 companies have already bought Apple Vision Pro units and are exploring innovative ways to use it to do things that weren't possible before, and this is just the beginning." He elaborated to say that the headset is being employed "for many different things in enterprise, and that varies from field service to training to healthcare related things like preparing a doctor for pre-op surgery or advanced imaging..... our focus is on -- is growing that ecosystem and getting more apps and more and more enterprises engaged. And the event that we had recently, I can't overstate the enthusiasm in the room. It was extraordinary. And so we're off to a good start, I think, with the enterprise." Source: Transcript of Apple earnings call

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