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What you need to know: This weblog captures key data points about the global telecoms industry. I use it as an electronic notebook to support my work for Pringle Media.

Thursday, February 3, 2022

Meta Hits Competitive Headwinds

After announcing revenue growth of 21% (at constant currencies) for the fourth quarter of 2021, Meta forecast revenue growth of just 3% to 11% for the current quarter. That would equate to first quarter 2022 total revenue to be between 27 billion and 29 billion US dollars.

Meta (owner of Facebook) expects year-over-year growth in the first quarter to be impacted by headwinds to both [ad] impression and price growth.  "On the impressions side, we expect continued headwinds from both increased competition for people’s time and a shift of engagement within our apps towards video surfaces like Reels, which monetise at lower rates than Feed and Stories," explained Dave Wehner, CFO. "On the pricing side, we expect growth to be negatively impacted by ... Apple’s iOS changes ... and regulatory changes....and we’re hearing from advertisers that macroeconomic challenges like cost inflation and supply chain disruptions are impacting advertiser budgets." Source: Meta collateral


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