Tuesday, November 13, 2018
Vodafone Seeks Deeper Engagement
Vodafone reported a 0.5% rise in organic service revenue (excluding handset financing) for the quarter ending September 30th, as a "good commercial and financial performance in most markets [was] offset by increased competition in Italy and Spain."
Vodafone said it plans to "drive growth in the Europe Consumer segment by developing deeper customer relationships, with a strong focus on our existing base. We intend to both cross-sell additional products (e.g., broadband, family SIMs, TV) and up-sell new experiences (including higher speeds with 4G Evo / 5G, low latency mobile gaming services and a wide range of consumer IoT devices)... We intend to launch 5G services in-line with leading local competitors during calendar 2019 and 2020, with an initial focus on dense urban areas. 5G’s improved spectral and energy efficiency supports up to a 10x reduction in the cost per Gigabyte, which will allow the group to limit the future growth in network operating costs despite strong expected traffic growth."
In emerging markets, Vodafone said it sees "a significant opportunity to grow in digital and financial services. M-Pesa, our African payments platform, has moved beyond its origins as a money transfer service, and now provides enterprise payments, financial services and merchant payment services for mobile commerce. Over 10 billion US dollars of payments are processed over the platform every month, across the seven African markets where M-Pesa services are active. We now have 35 million M-Pesa customers, and in [the six months to September 30th] M-Pesa grew revenues by 19.4% to 400 million euros. M-Pesa represented 12% of Emerging Consumer service revenues." Source: Vodafone statement
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