Thursday, January 30, 2014
Mobile Ads Keep Facebook Flying High
Facebook reported a 63% year-on-year rise in revenue in the fourth quarter to 2.59 billion U.S. dollars, fuelled by a dramatic rise in mobile advertising. The social network said mobile advertising revenue represented approximately 53% of advertising revenue for the fourth quarter of 2013, up from approximately 23% a year earlier.
Facebook also reported a 22% increase in "daily active users" to an average of 757 million for December 2013. Facebook spent 1.37 billion dollars on capex in 2013 - 17% of revenue. source: Facebook statement
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