Thursday, October 31, 2013
News Feed Ads Fire Up Facebook
Facebook said its revenue rose 60% year-on-year in the third quarter to 2.02 billion US dollars, boosted by rapid growth of revenues from adverts embedded in users' news feed.
However, David Ebersman, Facebook CFO, warned: "Our best analysis on youth engagement in the U.S. reveals that usage of Facebook among U.S. teens overall was stable from Q2 to Q3, but we did see a decrease in daily users specifically among younger teens. We won’t typically call out such granular data, especially when it’s of questionable statistical significance given the lack of precision of our age estimates for younger users, but we wanted to share this with you now since we get a lot of questions about teens." source: Facebook earnings collateral
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