About this weblog

What you need to know: This weblog captures key data points about the global telecoms industry. I use it as an electronic notebook to support my work for Pringle Media.

Thursday, July 25, 2013

Mobile Advertising Surges for Facebook


Facebook said it earned 1.6 billion US dollars from advertising in the second quarter of 2013, up 61% year-on-year.  It reported that mobile advertising revenue represented approximately 41% of advertising revenue in the quarter (up from 30% in the previous quarter).  Payments and other fees accounted for 214 million dollars in revenue, an increase of 11% from the same quarter in 2012.

Facebook also reported that it now has 1 million active advertisers, driven by a significant growth in local businesses. The leading social network also said that its "Facebook for Every Phone" service has now passed 100 million monthly active users.  The company said: "In just two years, Facebook for Every Phone has successfully put Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share." source: Facebook statement

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