Amazon unveiled the Kindle Fire, a tablet computer with a seven inch multi-touch display, priced at 199 US dollars. The Kindle Fire, which is designed to provide "instant access" to Amazon's digital entertainment services, will ship with 8GB of memory, a 1024 x 600 pixel screen and a new web browser, which draws on Amazon's formidable Cloud services.
In a clear shot at Apple, Amazon CEO Jeff Bezos said: "There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp." source: Amazon statement