Boosted by rising wireless Internet usage and new subscribers, SK Telecom said that its revenue rose 5% year-on-year to 3.06 trillion Korean won (2.58 billion US dollars) in the third quarter. Thanks to greater uptake of flat-rate data plans, SK said that its wireless Internet revenue rose 7% year-on-year to 662 billion won, accounting for 24% of cellular service revenues, as its wireless Internet ARPU expanded to 9,191 won.
"On September 25th, SK Telecom implemented various tariff cut measures including discount for long term subscribers, introduction of per-second charge system, lowering of subscription fee, lowering of prepaid tariff and introduction of heavy discount flat rate data plan," said SK Telecom's CFO Dong-Hyun Jang. "We expect to minimize the counter effects of tariff cut on revenue as such measures lead to strengthening of SK Telecom's core competitiveness through greater customer retention, increase in mobile usage and revitalization of wireless Internet services." source: SK Telecom statement