Friday, April 22, 2016

Google Sees Big Leap in Paid Clicks

Alphabet, the company formerly known as Google, reported a 23% year-on-year increase in revenues to 20.26 billion US dollars for the first quarter on a constant currency basis. That's down one percentage point on the previous quarter.

The aggregate cost per click (the average unit price Google's customers pay for advertising) was down 9% year-on-year, but flat quarter-on-quarter. Paid clicks on Google's web sites leapt 38% year-on-year. source: Google statement

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