Google Relies on Own Sites For Revenue Growth

Google reported a 15% year-on-year increase in revenues in the fourth quarter of 2014 to 18.1 billion US dollars. Stripping out the impact of currency movements, Google said its revenues would have increased 19%, driven by strong growth in advertising revenues from its own web sites.

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of its "network members", decreased approximately 3% over the fourth quarter of 2013 and decreased approximately 3% over the third quarter of 2014.  source: Google presentation

For more on Google, check out my report for Telco2.0: Google's Big, Big Data Battle