Google Leans Heavily on Own Sites

Google reported a 20% year-on-year increase in revenue to 16.52 billion US dollars in the third quarter of 2014 (see chart). The growth was primarily driven by advertising on Google's own sites and non-advertising revenues, such as the sale of apps and software. The Internet giant said that YouTube, Android/Play and Chrome are all "demonstrating high consumer success."

Google said the average cost-per-click (paid by advertisers to Google) decreased approximately 2% over the third quarter of 2013 and remained constant from the second quarter of 2014. source: Google statement