Consumers’ increasing use of IP-based social messaging services on their smartphones cost telecom operators 8.7 billion US dollars in lost SMS revenues in 2010, and 13.9 billion dollars in 2011, according to Ovum. The analyst firm expects the decline, representing nearly 6% of total messaging revenue in 2010 and 9% in 2011, to continue as the popularity of messaging apps continues to grow.
source: Ovum statement
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