Wang Jianzhou, CEO of China Mobile, told the Financial Times that rising competition could erode China Mobile’s high market share and its EBITDA margin, which was 53% in the first nine months of 2008. “I cannot say we can keep the same EBITDA margin with fierce competition, but we can say we try to keep a good EBITDA margin,” Mr Wang said. However, he promised not to use price [cuts] as a strategy to attract new subscribers.
source: Financial Times
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